Primer is a smart identity lab* with great vision and even greater ideals.
Among other things, we believe in simple, solid and logic design, embracing oldschool and modern methods alike.

We also believe that form still follows function, that is why we strive for
“long lasting and functional”, rather than “colorful and magic”.

*We've focused all our creative energy into identity design because we believe in specialized work—doing one thing only, but doing it in the best way possible.